“Rachla” in arabic means “journey” but it is also the name of a goat-leather bag which, once filled with heavy cream, was carried by the camels through the Negev desert. The constant movement of the animals produced enough energy to separate the cream into butter and buttermilk. Occasionally the leather bag was instead dangling from a wood sticks construction next to a camp tent and shaked repetetively with the arms by the women of the group. This object focuses on the spontaneous movements of our body and performs specific relationships. Walking in the countryside, climbing up a mountain, collecting heavy cream directly from the farmers. On the way home it will turn into butter.
12/2015 »Simulated Experience«, Wald Art Studio, Fukuoka/Japan
11/2015 International Conference on Food Design, The New School, New York City/USA
10/2015 »Free Food«, Dutch Design Week, Eindhoven/Netherlands
Industrial Design Department, Bezalel Academy of Arts and Design, Jerusalem
Tutors: M.Des. Haim Parnas, M.Des. Ido Bruno